My name is Jordan Carlson. Being born in a small town in southern Alberta, the game of basketball has been a major part of my journey. Through various travel teams, highschool teams, clubs, and Alberta organizations I have been able to travel and gain experiences that have formed my character. Now that I am no longer an active player, the knowledge and experiences I have gained are being used to create a program to get athletes one step closer to playing at the ELITE level. This program focuses heavily on habitual training centred around the athlete’s shot and offensive IQ. Creating these habits and strengthening the athlete’s neural pathways allows the decision making process to become sharp, instinctual, and efficient. There is no comfortable shot in the game of basketball. Developing habits to be more calm and focused in those uncomfortable situations is the aim of the Elite Athletics program.

I hope to see you in the gym!

Let’s get it!

Jordan Carlson